Lagic vs Apollo
Apollo gives you a B2B database. Lagic gives you the entire internet.
Universal data layer
LAGIC
1,400+ sources, fresh, $30/month
B2B contact database
Apollo
Established player
The Short Version
Apollo built a curated database of 1.4 billion contacts and charges per seat. Lagic pulls fresh leads from any platform on demand. Apollo is great if all your prospects are B2B professionals. Lagic is better if you need leads from Google Maps, Instagram, TikTok, Amazon, Reddit, real estate sites, or anywhere else the internet has data.
✓ Choose Lagic when
•You need leads from non B2B sources (local businesses, e-commerce sellers, real estate, social media)
•You want fresh data, not a static database
•You only want to pay for what you extract, not a flat seat fee
•Your team is small and you want no setup
✓ Choose Apollo when
•You exclusively target enterprise B2B prospects and need a unified database
•You need built in sequencing and dialer features
•You have multiple sales reps and want shared workspaces
Feature by Feature
How they compare
Real Scenarios
Who wins in practice
Building a 5,000 local business lead list
Lagic pulls every restaurant in a city with phone, email, and rating in under 20 minutes. Apollo does not have local business data.
Finding decision makers at SaaS companies
Apollo wins here. Its curated B2B database is purpose built for finding VPs and C suite at SaaS companies with verified emails.
Scraping Instagram engagement for influencer marketing
Lagic is the only option. Apollo has no social media data.
Multi seat sales team with shared sequences
Apollo wins on collaborative features. Lagic is built for individual operators and small teams.
Our Honest Verdict
Use Apollo if you exclusively sell B2B and your sales team needs an all in one platform. Use Lagic if you need leads from anywhere on the internet, want fresh data, and prefer paying only for what you extract. Many agencies use both: Apollo for B2B prospecting, Lagic for everything else.