Glossary

Lead gen and data terms, in plain English

22 terms explained without the jargon. Each entry links to related agents and solution pages.

Web Scraping

The automated extraction of structured data from websites.

The process of identifying and attracting potential customers for a business.

Email outreach sent to prospects with no prior relationship.

The process of pulling data from a source and transforming it into a structured format.

An intermediary server that routes web requests, often used to mask the origin of scraping traffic.

A proxy that routes traffic through a real consumer device's IP address.

The process of adding additional context or fields to an existing dataset.

A description of the perfect customer for a product or service.

Sales motion where the seller proactively reaches out to prospects.

A program that automatically extracts data from a specific website or platform.

A pre-built tool that extracts a specific type of data from a specific source.

The likelihood of an email reaching the recipient's primary inbox rather than spam.

Amazon's ranking of how well a product sells relative to others in its category.

Software delivered over the internet as a subscription rather than installed locally.

The total cost a business spends to acquire one new customer.

The total revenue a business expects to earn from one customer over their lifetime.

The rate at which customers stop using a product over a given period.

Signals indicating that a prospect is researching a product or service.

A data pipeline pattern: extract from source, transform format, load to destination.

The page of results returned by a search engine for a query.

The practice of improving a website's visibility in search engine results.

The process of identifying terms people search for in order to create content that ranks for them.