Lagic vs Instantly
Instantly sends emails. Lagic finds who to send them to.
Universal data layer
LAGIC
1,400+ sources, fresh, $30/month
Cold email automation
Instantly
Established player
The Short Version
Instantly is a sending platform with great deliverability and inbox warming. It does not find leads. Most Instantly users buy lists from data brokers or scrape manually. Lagic replaces that step with on demand lead extraction from 1,400 plus sources, then exports straight to Instantly.
✓ Choose Lagic when
•You need targeted leads, not a sending tool
•Your current data source produces stale or unverified emails
•You want one stack covering both lead generation and outreach
✓ Choose Instantly when
•You already have leads and need scaled cold email sending
•You need Instantly's deliverability and warmup features
Feature by Feature
How they compare
Real Scenarios
Who wins in practice
Building cold email campaigns for an agency
Lagic finds the leads, Instantly sends. Combined $67 a month replaces $200 a month of data broker spend.
Scaling outbound to 100,000 emails per month
Instantly handles the volume. Lagic feeds it fresh leads weekly.
Our Honest Verdict
Lagic and Instantly are perfect partners. Lagic finds the leads, Instantly sends to them. Total stack cost is $67 a month, less than what most teams spend on stale broker lists alone.