Lagic vs ZoomInfo
ZoomInfo charges enterprise prices. Lagic charges per result.
Universal data layer
LAGIC
1,400+ sources, fresh, $30/month
Enterprise B2B intelligence
ZoomInfo
Established player
The Short Version
ZoomInfo is the gold standard for enterprise B2B data, with a price tag to match. Annual contracts typically start at $15,000 and scale up. Lagic delivers fresh leads from anywhere on the internet, paid per result. A typical Lagic user spends $30 to $150 per month for the same workflows that would cost $1,250 per month on ZoomInfo.
✓ Choose Lagic when
•Your budget is under $1,000 per month
•You do not want to sign an annual contract
•You need leads from sources beyond traditional B2B databases
•You want to pay for actual usage, not seat licenses
✓ Choose ZoomInfo when
•You are an enterprise with a six figure data budget
•You need intent data and signals integrated into Salesforce
•You need Workflows, Engage, and ZoomInfo Marketing OS combined
Feature by Feature
How they compare
Real Scenarios
Who wins in practice
Bootstrapped founder finding first 100 customers
Lagic at $30 a month vs ZoomInfo at $1,250 a month. The math is obvious.
Fortune 500 sales team with Salesforce integration
ZoomInfo wins. Its native CRM integrations and intent data are unmatched at the top of the market.
Agency serving 20 SMB clients
Lagic. Each client gets fresh data per their use case at a fraction of the cost.
Our Honest Verdict
ZoomInfo is enterprise software with enterprise pricing. If you are not a Fortune 1000 sales team, Lagic delivers 90 percent of the value at 5 percent of the cost. Most ZoomInfo customers we talk to admit they only use 20 percent of the features they pay for.