BSR (Best Sellers Rank)

Amazon's ranking of how well a product sells relative to others in its category.

Full definition

Best Sellers Rank is Amazon's primary measure of recent sales velocity. A lower BSR means a product is selling well, higher means worse. BSR is recalculated hourly based on sales over the past 24 hours. Amazon sellers use BSR data to estimate monthly sales, identify trending products, and validate niches before launching new SKUs.

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