SEO (Search Engine Optimization)

The practice of improving a website's visibility in search engine results.

Full definition

SEO involves technical optimization (site speed, structured data, mobile responsiveness), content quality (depth, relevance, freshness), and off page signals (backlinks, brand mentions). Modern SEO increasingly includes optimizing for AI search experiences like Google AI Overviews, ChatGPT, and Perplexity. Programmatic SEO refers to generating large numbers of templated pages targeting long tail keywords.

Related terms

SERP (Search Engine Results Page)

The page of results returned by a search engine for a query....

Keyword Research

The process of identifying terms people search for in order to create ...

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