SERP (Search Engine Results Page)

Full definition

A SERP includes organic results, paid ads, featured snippets, knowledge panels, image carousels, and other features. SEO teams optimize content to rank higher on SERPs for target keywords. SERP scraping tools extract these results programmatically for rank tracking, competitive analysis, and keyword research. Each search engine (Google, Bing, Yandex, Baidu) has its own SERP format.