ICP (Ideal Customer Profile)
A description of the perfect customer for a product or service.
Full definition
An Ideal Customer Profile defines the firmographic and behavioral attributes of customers a business is best positioned to serve. For B2B SaaS, ICP typically includes company size, industry, geography, tech stack, and revenue range. A well defined ICP focuses outbound and marketing spend on prospects most likely to convert and retain, dramatically improving sales efficiency.
Related terms