Outbound (Sales)
Sales motion where the seller proactively reaches out to prospects.
Full definition
Outbound sales is the inverse of inbound: instead of waiting for buyers to find you, your team identifies prospects matching your ICP and initiates contact through email, LinkedIn, phone, or events. Outbound requires high quality lead lists, well crafted sequences, and disciplined follow up. The economics work when average deal size is large enough to justify the activity cost.
Related terms