Intent Data
Signals indicating that a prospect is researching a product or service.
Full definition
Intent data captures behavioral signals (content consumption, search queries, review site visits, job postings) that suggest a buyer is actively evaluating solutions in a category. Sales teams use intent data to prioritize outreach to the warmest accounts. Major providers include Bombora, G2 Buyer Intent, and 6sense. Intent data dramatically improves outbound conversion rates when used correctly.
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